HERU Cubera Popper – Handcrafted Topwater Big‑Game Popper

Made in Indonesia.

The HERU Cubera is a powerful, handcrafted topwater popper built for explosive surface strikes and long‑distance casting. Each lure is shaped, painted, and tuned by hand, giving the Cubera its signature deep pop, strong bubble trail, and stable swimming posture that consistently draws predators to the surface.

Designed for GT, tuna, kingfish, amberjack, and other aggressive pelagic species, the Cubera creates a loud, heavy pop that imitates a distressed baitfish struggling at the surface. This aggressive sound and splash make it highly effective when fish are holding deeper or when you need a lure that can command attention in rough water.

Action & Performance The Cubera produces a deep, powerful pop followed by a strong surface push and bubble trail. Its tuned cup face grabs water cleanly, preventing the lure from skipping or blowing out. The balanced wood body stays planted in chop and swell, allowing anglers to work the lure with heavy pops, long sweeps, or short chugs depending on conditions.

Why Anglers Choose the Cubera

• Loud, deep popping action
• Strong bubble trail and surface disturbance
• Excellent casting distance
• Stable in rough water
• Handcrafted wood construction
• Proven on GT, tuna, kingfish, amberjack

Available Sizes (Accurate to your Shopify product variants)

• 40g – 5"
• 60g – 5.5"
• 80g – 6.5"
• 100g – 7"
• 125g – 7.5"
• 150g – 8"
• 180g – 8.5"
• 200g – 8.5"

Handmade in Indonesia, the HERU Cubera delivers explosive topwater action, exceptional casting distance, and reliable performance for serious offshore anglers seeking a powerful, responsive popper with Heru’s signature craftsmanship.

HERU TUNA Lure – Handcrafted Surface Stickbait

Made in Indonesia.

The HERU TUNA is a handcrafted surface stickbait designed for long‑distance casting, explosive topwater strikes, and reliable performance against powerful pelagic predators. Each lure is shaped, painted, and tuned by hand, giving the TUNA its signature sliding swim and sharp darting action that consistently triggers reaction bites from tuna, GT, kingfish, amberjack, and other fast‑moving species.

Built from durable wood and balanced for stability, the HERU TUNA swims with a smooth, natural S‑slide that imitates a fleeing baitfish on the surface. A quick twitch sends the lure into a sharp dart, creating an erratic escape motion that predators cannot resist. Its tuned weight distribution allows anglers to cast far and work the lure effectively even in chop or swell.

Action & Performance The HERU TUNA produces a wide, natural sliding action with a controlled roll. When twitched, it snaps sharply, mimicking a panicked baitfish skipping across the surface. This combination of slide + dart makes it deadly when tuna and other pelagics are feeding aggressively or when they need a more subtle, natural presentation.

Why Anglers Choose the HERU TUNA

• Wide, natural sliding/swimming action
• Sharp darting movement on twitch
• Excellent casting distance
• Stable in rough water
• Handcrafted wood construction
• Proven on tuna, GT, kingfish, amberjack

HERU GT MANIA Popper – Handcrafted Topwater Big‑Game Popper

Made in Indonesia.

The HERU GT MANIA Popper is a handcrafted topwater popper built for explosive surface strikes, long‑distance casting, and reliable performance against powerful predators. Each lure is shaped, painted, and tuned by hand, giving GT MANIA its signature deep pop, strong bubble trail, and stable swimming posture that consistently draws GT, tuna, kingfish, amberjack, and other pelagic species to the surface.

Designed for heavy popping in rough water, the GT MANIA Popper features a tuned cup face that grabs water cleanly and produces a loud, aggressive pop. Its balanced wood body stays planted even in chop, allowing anglers to work the lure with heavy pops, long sweeps, or short chugs depending on conditions.

Action & Performance GT MANIA produces a deep, powerful pop followed by a strong surface push and bubble trail. The lure’s tuned balance prevents skipping or blowing out, making it ideal for high‑energy topwater presentations when predators are feeding aggressively or need extra stimulus to rise.

Why Anglers Choose GT MANIA

• Loud, deep popping action
• Strong bubble trail and surface disturbance
• Excellent casting distance
• Stable in rough water
• Handcrafted wood construction
• Proven on GT, tuna, kingfish, amberjack

Available Sizes (Accurate to your Shopify product variants)

• 100g
• 130g – 7.5"

Handmade in Indonesia, the HERU GT MANIA Popper delivers explosive topwater action, exceptional casting distance, and proven reliability for serious offshore anglers seeking a powerful, responsive popper with Heru’s signature craftsmanship.

HERU Wahoo – Handcrafted Big‑Game Stickbait

Made in Indonesia.

The HERU Wahoo is a handcrafted big‑game stickbait designed for long‑distance casting, powerful surface action, and reliable performance against fast, aggressive pelagic predators. Each lure is shaped, painted, and tuned by hand, giving the Wahoo its signature sliding swim and sharp darting action that consistently triggers reaction strikes from tuna, wahoo, GT, kingfish, amberjack, and other high‑speed species.

Built from durable wood and balanced for stability, the Wahoo swims with a smooth, natural S‑slide that imitates a fleeing baitfish on the surface. A quick twitch sends the lure into a sharp dart, creating an erratic escape motion that predators cannot resist. Its tuned weight distribution allows anglers to cast far and work the lure effectively even in chop or swell.

Action & Performance The HERU Wahoo produces a wide, natural sliding action with a controlled roll. When twitched, it snaps sharply, mimicking a panicked baitfish skipping across the surface. This combination of slide + dart makes it deadly when wahoo and other pelagics are feeding aggressively or when they need a more subtle, natural presentation.

Why Anglers Choose the HERU Wahoo

• Wide, natural sliding/swimming action
• Sharp darting movement on twitch
• Excellent casting distance
• Stable in rough water
• Handcrafted wood construction
• Proven on wahoo, tuna, GT, kingfish, amberjack

Available Sizes (Confirmed from your Shopify product page)

• 125g (4.4oz) – 10.5"
• 150g (5.3oz) – 11"

Handmade in Indonesia, the HERU Wahoo delivers explosive topwater action, exceptional casting distance, and proven reliability for serious offshore anglers seeking a lively, responsive stickbait with Heru’s signature craftsmanship.

HERU Skipjack – Handcrafted Surface Stickbait

Made in Indonesia.

The HERU Skipjack is a handcrafted surface stickbait designed for long‑distance casting, explosive topwater strikes, and a lively, natural swimming action. Each Skipjack is shaped, painted, and tuned by hand, giving it the signature Heru slide‑and‑dart movement that consistently triggers reaction bites from GT, tuna, kingfish, amberjack, and other pelagic predators.

Built from durable wood and balanced for stability, the Skipjack swims with a smooth, wide S‑slide that imitates a fleeing baitfish skipping across the surface. A quick twitch sends the lure into a sharp dart, creating an erratic escape motion that predators cannot resist. Its tuned weight distribution allows anglers to cast far and work the lure easily, even in chop or swell.

Action & Performance The Skipjack produces a wide, natural sliding action with a controlled roll. When twitched, it snaps sharply, mimicking a panicked baitfish skipping across the surface. This combination of slide + dart makes it deadly when fish are feeding aggressively or when they need a more subtle, natural presentation.

Why Anglers Choose the Skipjack

• Wide, natural skipping/sliding action
• Sharp darting movement on twitch
• Excellent casting distance
• Stable in rough water
• Handcrafted wood construction
• Proven on GT, tuna, kingfish, amberjack

Build & Craftsmanship

• Hand-shaped wood body
• Reinforced through‑wire construction
• Durable epoxy finish
• Designed for saltwater big‑game casting

Handmade in Indonesia, the HERU Skipjack delivers explosive topwater action, exceptional casting distance, and proven reliability for serious offshore anglers seeking a lively, responsive stickbait with Heru’s signature craftsmanship.

HERU ULUA – Handcrafted Surface Stickbait

Made in Indonesia.

The HERU ULUA is a handcrafted surface stickbait designed for long‑distance casting, explosive topwater strikes, and a smooth, natural swimming action. Each ULUA is shaped, painted, and tuned by hand, giving it the signature Heru slide‑and‑dart movement that consistently triggers reaction bites from GT, tuna, kingfish, amberjack, and other pelagic predators.

Built from durable wood and balanced for stability, the ULUA swims with a wide, natural S‑slide that imitates a fleeing baitfish on the surface. A quick twitch sends the lure into a sharp dart, creating an erratic escape motion that predators cannot resist. Its tuned weight distribution allows anglers to cast far and work the lure effectively even in chop or swell.

Action & Performance The ULUA produces a smooth, wide sliding action with a controlled roll. When twitched, it snaps sharply, mimicking a panicked baitfish skipping across the surface. This combination of slide + dart makes it deadly when fish are feeding aggressively or when they need a more subtle, natural presentation.

Why Anglers Choose the ULUA

• Wide, natural sliding/swimming action
• Sharp darting movement on twitch
• Excellent casting distance
• Stable in rough water
• Handcrafted wood construction
• Proven on GT, tuna, kingfish, amberjack

Build & Craftsmanship

• Hand-shaped wood body
• Reinforced through‑wire construction
• Durable epoxy finish
• Designed for saltwater big‑game casting

Handmade in Indonesia, the HERU ULUA delivers explosive topwater action, exceptional casting distance, and proven reliability for serious offshore anglers seeking a lively, responsive stickbait with Heru’s signature craftsmanship.

Heru Bobara – High-Performance Surface Stickbait

Made in Indonesia.

The Heru Bobara is one of Heru’s most iconic surface stickbaits, known for its explosive topwater action, long-distance casting ability, and proven performance on tuna, GT, kingfish, amberjack, and other powerful pelagic predators. Each Bobara is hand-shaped, hand-painted, and tuned individually, giving it the lively, unpredictable swimming action that Heru lures are famous for.

The Bobara series is designed to create a strong surface presence with a wide, sliding S‑swim and a sharp dart when twitched. This action mimics a fleeing baitfish and triggers aggressive strikes even when fish are pressured or feeding selectively. Its balanced body and internal weight system allow anglers to cast far, work the lure easily, and maintain stability in rough water.

Concept & Target Species The Bobara is built for topwater big‑game casting and excels when targeting tuna, GT, kingfish, amberjack, mahi, and other fast-moving pelagics. Its tuned surface action makes it ideal when fish are feeding aggressively or when a lure needs to stand out in chop or swell.

Action & Performance The lure produces a strong splash on entry, followed by a wide, sliding surface swim with a controlled roll. When twitched, it darts sharply, imitating a panicked baitfish. This combination of slide + dart is what makes the Bobara deadly on pelagics that respond to erratic movement.

Key Characteristics

• Long-distance casting performance
• Wide, sliding S‑swim
• Sharp darting action on twitch
• Stable posture in rough surface conditions
• Handcrafted wood construction
• Proven on tuna, GT, kingfish, amberjack

General Specifications

• Type: Surface stickbait
• Action: Slide + dart
• Construction: Hand-shaped wood with internal weight tuning
• Target Species: Tuna, GT, kingfish, amberjack, pelagics

Handcrafted in Indonesia, the Heru Bobara offers explosive topwater action, exceptional casting distance, and reliable performance for serious offshore anglers seeking a lively, responsive stickbait with Heru’s signature handmade quality.