HERU Cubera Popper – Handcrafted Topwater Big‑Game Popper

Made in Indonesia.

The HERU Cubera is a powerful, handcrafted topwater popper built for explosive surface strikes and long‑distance casting. Each lure is shaped, painted, and tuned by hand, giving the Cubera its signature deep pop, strong bubble trail, and stable swimming posture that consistently draws predators to the surface.

Designed for GT, tuna, kingfish, amberjack, and other aggressive pelagic species, the Cubera creates a loud, heavy pop that imitates a distressed baitfish struggling at the surface. This aggressive sound and splash make it highly effective when fish are holding deeper or when you need a lure that can command attention in rough water.

Action & Performance The Cubera produces a deep, powerful pop followed by a strong surface push and bubble trail. Its tuned cup face grabs water cleanly, preventing the lure from skipping or blowing out. The balanced wood body stays planted in chop and swell, allowing anglers to work the lure with heavy pops, long sweeps, or short chugs depending on conditions.

Why Anglers Choose the Cubera

• Loud, deep popping action
• Strong bubble trail and surface disturbance
• Excellent casting distance
• Stable in rough water
• Handcrafted wood construction
• Proven on GT, tuna, kingfish, amberjack

Available Sizes (Accurate to your Shopify product variants)

• 40g – 5"
• 60g – 5.5"
• 80g – 6.5"
• 100g – 7"
• 125g – 7.5"
• 150g – 8"
• 180g – 8.5"
• 200g – 8.5"

Handmade in Indonesia, the HERU Cubera delivers explosive topwater action, exceptional casting distance, and reliable performance for serious offshore anglers seeking a powerful, responsive popper with Heru’s signature craftsmanship.

HERU TUNA Lure – Handcrafted Surface Stickbait

Made in Indonesia.

The HERU TUNA is a handcrafted surface stickbait designed for long‑distance casting, explosive topwater strikes, and reliable performance against powerful pelagic predators. Each lure is shaped, painted, and tuned by hand, giving the TUNA its signature sliding swim and sharp darting action that consistently triggers reaction bites from tuna, GT, kingfish, amberjack, and other fast‑moving species.

Built from durable wood and balanced for stability, the HERU TUNA swims with a smooth, natural S‑slide that imitates a fleeing baitfish on the surface. A quick twitch sends the lure into a sharp dart, creating an erratic escape motion that predators cannot resist. Its tuned weight distribution allows anglers to cast far and work the lure effectively even in chop or swell.

Action & Performance The HERU TUNA produces a wide, natural sliding action with a controlled roll. When twitched, it snaps sharply, mimicking a panicked baitfish skipping across the surface. This combination of slide + dart makes it deadly when tuna and other pelagics are feeding aggressively or when they need a more subtle, natural presentation.

Why Anglers Choose the HERU TUNA

• Wide, natural sliding/swimming action
• Sharp darting movement on twitch
• Excellent casting distance
• Stable in rough water
• Handcrafted wood construction
• Proven on tuna, GT, kingfish, amberjack

HERU GT MANIA Popper – Handcrafted Topwater Big‑Game Popper

Made in Indonesia.

The HERU GT MANIA Popper is a handcrafted topwater popper built for explosive surface strikes, long‑distance casting, and reliable performance against powerful predators. Each lure is shaped, painted, and tuned by hand, giving GT MANIA its signature deep pop, strong bubble trail, and stable swimming posture that consistently draws GT, tuna, kingfish, amberjack, and other pelagic species to the surface.

Designed for heavy popping in rough water, the GT MANIA Popper features a tuned cup face that grabs water cleanly and produces a loud, aggressive pop. Its balanced wood body stays planted even in chop, allowing anglers to work the lure with heavy pops, long sweeps, or short chugs depending on conditions.

Action & Performance GT MANIA produces a deep, powerful pop followed by a strong surface push and bubble trail. The lure’s tuned balance prevents skipping or blowing out, making it ideal for high‑energy topwater presentations when predators are feeding aggressively or need extra stimulus to rise.

Why Anglers Choose GT MANIA

• Loud, deep popping action
• Strong bubble trail and surface disturbance
• Excellent casting distance
• Stable in rough water
• Handcrafted wood construction
• Proven on GT, tuna, kingfish, amberjack

Available Sizes (Accurate to your Shopify product variants)

• 100g
• 130g – 7.5"

Handmade in Indonesia, the HERU GT MANIA Popper delivers explosive topwater action, exceptional casting distance, and proven reliability for serious offshore anglers seeking a powerful, responsive popper with Heru’s signature craftsmanship.

HERU Wahoo – Handcrafted Big‑Game Stickbait

Made in Indonesia.

The HERU Wahoo is a handcrafted big‑game stickbait designed for long‑distance casting, powerful surface action, and reliable performance against fast, aggressive pelagic predators. Each lure is shaped, painted, and tuned by hand, giving the Wahoo its signature sliding swim and sharp darting action that consistently triggers reaction strikes from tuna, wahoo, GT, kingfish, amberjack, and other high‑speed species.

Built from durable wood and balanced for stability, the Wahoo swims with a smooth, natural S‑slide that imitates a fleeing baitfish on the surface. A quick twitch sends the lure into a sharp dart, creating an erratic escape motion that predators cannot resist. Its tuned weight distribution allows anglers to cast far and work the lure effectively even in chop or swell.

Action & Performance The HERU Wahoo produces a wide, natural sliding action with a controlled roll. When twitched, it snaps sharply, mimicking a panicked baitfish skipping across the surface. This combination of slide + dart makes it deadly when wahoo and other pelagics are feeding aggressively or when they need a more subtle, natural presentation.

Why Anglers Choose the HERU Wahoo

• Wide, natural sliding/swimming action
• Sharp darting movement on twitch
• Excellent casting distance
• Stable in rough water
• Handcrafted wood construction
• Proven on wahoo, tuna, GT, kingfish, amberjack

Available Sizes (Confirmed from your Shopify product page)

• 125g (4.4oz) – 10.5"
• 150g (5.3oz) – 11"

Handmade in Indonesia, the HERU Wahoo delivers explosive topwater action, exceptional casting distance, and proven reliability for serious offshore anglers seeking a lively, responsive stickbait with Heru’s signature craftsmanship.

Carpenter Hayabusa 120 Stickbait Lure:

Made in Japan

FCLLABO HRTM 200 Lure:

Designed for Tuna, big fish.

Length: 200mm (7.9")

Made in Japan.

Carpenter Bluefish BF 75-180 Lure:

Made in Japan.

Carpenter Bluefish BF 100 Lure:

Made in Japan.

Lure Weight: 95g

Lure Length: 200mm

Carpenter UTAHIME 120 Lure:

Made in Japan.

Carpenter Maihime 120 Lure:

Length: 220mm (8.7")

Weight: 118g (4.2oz)

Recommended Split Ring size: 250lb

Targets: GT, Tuna, Amberjack

Made in Japan.

Carpenter Strike Eagle SE150 Active Lure:

Made in Japan

"Strike Eagle" appeals with movements different from those of gamma, BF, dancer, illusion, and falcon.

Effective fish species

Amberjack GT

Effective situation

"Strike Eagle" is easy to operate when it is difficult to take action of fine wind waves and tidal waves. It is also easy to operate even on ships with high casting decks.

* The total length does not include the metal part at the rear. In addition, although there are some basic numbers in the design, the numbers are clearly displayed.

* Similarly, the weight is based on a proper number in the design, but the number is based on the weight without the hook.


* Some lures have the same shape but different weights depending on the type.

* In the specification list, there is a display of F floating / S sinking / SP suspend. SP Suspend is not a strict underwater stop.

* Specifications are subject to change without notice due to improvements.

* Compatible hooks and split rings should be flexible.
　(The above is a recommended design example)

Example)
① Target fish is large → Increase the needle and ring
② Want to give the lure buoyancy → Decrease the needle and ring

Notes The following

applies to all lures manufactured by Carpenter.

① When attaching the needle to the lure, be careful not to pierce your hand with the needle when removing it.

(2) Do not use for any purpose other than fishing.

③ When throwing a lure, check the surroundings and make sure it is safe. Especially heavy lures are dangerous.

④ If the lure comes off from the hit fish, the lure may suddenly fly to the angler side. be careful.

⑤ When fishing, please protect with sunglasses, hat, gloves, clothes, etc.

⑥ Keep out of reach of children or toddlers.

⑦ Wood lures are easily damaged by needles and fish teeth when used.

⑧ Wood lure may absorb water and change its weight and balance.

⑨ Due to the nature of the material, metal parts cannot completely prevent corrosion. Please wash well after use.

⑩ The reflective sheet and sheet glue used for lures deteriorate over time regardless of whether they are used or not.

⑪ The body of a wood lure may crack if a fish is caught and the force of a lever is applied. Especially the rear part of the lure (even if it is hung once)

⑫ Most of the carpenter lures have a wire penetration structure. Due to this structure, the wire extends when a fish hangs on it. Also, the eye will rotate. (The eye may rotate even if the fish is caught once.)

Carpenter Sea Frog SF evo. II 105 Lure:

Made in Japan

Carpenter GenEi 60-180 Lure (60g, 180mm):

Lure Weight: 60g (2oz)

Length: 180mm (7")

Made in Japan

Carpenter UTAHIME 70-190 Lure:

Weight: 70g

Length: 190mm

Made in Japan.

Carpenter Bluefish BF75-180NB Lure:

Length: 180mm, 7"

Weight: 64g, 2.3 oz.

Made in Japan.

Carpenter BC Popper 60-130 Popping Lure:

Weight: 60g

Length: 130mm

Made in Japan.

Carpenter BC Popper 60-130 Swimming Lure:

Weight: 60g

Length: 130mm

Made in Japan.

Carpenter KLL Gamma y 250-305 Lure:

Lure Weight: 10oz.

Lure Length: 13.5"

Made in Japan

Lure Weight: 24g

Made in Japan.

Lure Weight: 24g

Made in Japan.

Carpenter Sea Frog SF110 LQ Lure:

Made in Japan.

Carpenter Strike Eagle SE150 Lure:

Made in Japan.

Carpenter BC Popper 75-145 LQ Lure:

Carpenter Dansel DS 120 Lure:

Length: 120mm

Made in Japan

Smith Baby Runboh – Sinking Model (145mm / ~76–78g)

The Smith Baby Runboh Sinking is a compact offshore pencil minnow engineered for long‑distance casting and fast, aggressive subsurface action. Its dense sinking body cuts through wind, reaches the strike zone quickly, and holds a stable posture even during high‑speed retrieves.

With a tight wobble and sharp, erratic darting when twitched, the Baby Runboh Sinking mimics a fleeing baitfish that triggers reaction bites from powerful predators. Built with through‑wire strength and offshore‑grade hardware, it’s a proven lure for tuna, yellowtail, kingfish, amberjack, mahi, mackerel, and other fast‑moving pelagics.

Features

• Sinking body for fast drop and high‑speed presentations
• Long‑distance casting performance, even in wind
• Tight wobble + aggressive darting action
• Through‑wire construction for offshore durability
• Ideal for tuna, yellowtail, kingfish, amberjack, mahi, mackerel, GT

Specs

• Length: 145 mm
• Weight: ~76–78 g
• Type: Sinking pencil minnow
• Depth: Subsurface / fast‑sink depending on retrieve speed
• Target species: Tuna, yellowtail, kingfish, amberjack, mahi, mackerel, GT

Roberts Ranger 3oz Lure:

One of the original designs, the Ranger is our most popular lure. Favorite Color: East Coast - white/red stripe, West Coast - chrome and white/blue stripe. The unique surface action of the Ranger is effective for a myriad of species around the globe. Giant Trevally in the Pacific is a recent addition to our success story list. (Hint: use the Ranger as a launcher for a dropper, such as a streamer fly. Some use the dropper ahead of the lure; others trail it behind the Ranger.) This Ranger has a body length of 5 7/8 inches, and is rigged with a Mustad #3407 7/0 hook. Check the back of the lure card for useful information.

HERU ULUA – Handcrafted Surface Stickbait

Made in Indonesia.

The HERU ULUA is a handcrafted surface stickbait designed for long‑distance casting, explosive topwater strikes, and a smooth, natural swimming action. Each ULUA is shaped, painted, and tuned by hand, giving it the signature Heru slide‑and‑dart movement that consistently triggers reaction bites from GT, tuna, kingfish, amberjack, and other pelagic predators.

Built from durable wood and balanced for stability, the ULUA swims with a wide, natural S‑slide that imitates a fleeing baitfish on the surface. A quick twitch sends the lure into a sharp dart, creating an erratic escape motion that predators cannot resist. Its tuned weight distribution allows anglers to cast far and work the lure effectively even in chop or swell.

Action & Performance The ULUA produces a smooth, wide sliding action with a controlled roll. When twitched, it snaps sharply, mimicking a panicked baitfish skipping across the surface. This combination of slide + dart makes it deadly when fish are feeding aggressively or when they need a more subtle, natural presentation.

Why Anglers Choose the ULUA

• Wide, natural sliding/swimming action
• Sharp darting movement on twitch
• Excellent casting distance
• Stable in rough water
• Handcrafted wood construction
• Proven on GT, tuna, kingfish, amberjack

Build & Craftsmanship

• Hand-shaped wood body
• Reinforced through‑wire construction
• Durable epoxy finish
• Designed for saltwater big‑game casting

Handmade in Indonesia, the HERU ULUA delivers explosive topwater action, exceptional casting distance, and proven reliability for serious offshore anglers seeking a lively, responsive stickbait with Heru’s signature craftsmanship.